A design sprint workshop, originally developed at Google Ventures, is a “greatest hits” of design thinking, strategy, innovation, behavioral science and more — packaged into a battle-tested process that any team can use.
In three consecutive 45-minute modules, you will learn the principles of design sprints commonly used in tech organizations, and how to apply them in non-tech organizations. The structure of the workshop is as follows:


1) Knowing where to start: What is the challenge you face? Who should participate in the sprint? What do we need to know about the people we serve?


2) Developing solutions: What should inspire you/your organization? How might we solve the challenge? What is the most promising approach?


3) Prototyping and testing: How can you get useful data as quickly as possible? What’s the best way to gauge the response to ideas? What should you do next?


Who will benefit from this workshop?

‚Äč- Leaders responsible for value creation
- Leaders and their team embroiled in turn-around situations
- Strategic project teams
- Not-for-profit and education leaders
- Executives and senior leaders
- Anyone with a wicked problem to solve

Meet your Instructor Sam Jeffers from London, UK is a Visiting Global Fellow with the Ryerson Leadership Lab, based out of Ryerson University in Toronto. Jeffers, a graduate of the Harvard Kennedy School, is an experienced digital strategist who has run campaigns across Europe as Managing Director of Blue State Digital (the agency that helped elect President Obama in 2008 and 2012). He currently consults for clients including the City of London, and the United Kingdom's largest trade union. Sam has led client engagements with Unilever, Mazda, Google, Lloyds, the Labour Party, Oxfam, Save the Children, Tate Gallery, British Museum, Manchester City Football Club and many more. Sam is also the co-founder of Who Targets Me?, a worldwide-effort to increase the transparency and accountability of political advertising online.

The Ryerson Leadership Lab will be taking photographs and/or videotaping at this event. If you do not wish to be captured, please alert a Ryerson Leadership Lab staff member. If you have any accommodation requirements to ensure your inclusion in this event, please contact [email protected].

Contact Information

Workshop Registration

Payment Options


If you have any questions, please contact Shoaib Ahmed at 416-294-3113 or [email protected].

Cancellation Policy

Cancellations/Refunds will be accepted prior to September 6, 2019. All cancellations/refunds will be subject to a $20.00 administration fee.