Strategic Communications in Labour and Employee Relations

led by Kim West, Sandra Aversa, Neil Gold, Diana McLachlan, Jane Taber and Barbara Richards

FBS presents a two-day, intensive program to help institutions develop a culture of open, clear and strategic communications. The aim is to influence campus dynamics and relationships, thereby enhancing labour and employee relations, and supporting constructive collective bargaining.

September 23-24, 2018
Pillar & Post Hotel
48 John St W
Niagara-on-the-Lake, ON
L0S 1J0

$2,800  early bird (until August 1st)
$3,000  regular (after August 1st)


hotel accommodations (nights of Saturday September 22 and Sunday September 23)

all meals (including an off-site dinner on Sunday September 23)


Restricted to 27 participants, first-come first served.


Goal: To design a communication approach that aligns with strategic priorities and provides consistent messaging that will build a culture of trust. 


The workshop is ideally suited to persons serving in the following roles, and small groups from university in cross-functional planning teams, including, e.g.,

  1. University communications professionals, including university spokespersons,
  2. Human resources and labour relations professionals,
  3. Senior administrative and academic leadership,
  4. The chief negotiator, and/or key negotiation team member(s)
  5. The internal leader of labour relations and bargaining process
  6. Campus financial experts (e.g., CFO, faculty budget officers),
  7. Others interested in positively influencing the campus climate.


Topics Covered:

  1. Strategies and tactics to establish ongoing, year-round, strategic communications planning
  2. Framework of a strategic communications plan driven by aligned plans: strategic plan, academic plan and strategic labour relations and collective bargaining plan
  3. Resourcing a shift in culture through staffing and advice
  4. Integrating a team of communications and labour relations, financial/budget professionals, academic/university leadership
  5. Leading by influence with key university stakeholders including, faculty associations and staff union leaders, student associations, etc.
  6. Best practices of compelling and visual communication materials and on-line channels that support development of productive communications
  7. Outline of a proactive, strategic communications plan with special emphasis on Labour Relations and Collective Bargaining issues.


The Program will be based on a simulated “real-time” exercise that takes participants through the process of developing a working communications plan that builds into the institutional culture in a strategic and pervasive way. A scenario will unfold over the course of two days, culminating in a communications plan outline. Course leaders will provide the case and small groups of participants will workshop the material with the guidance and expertise of the leaders. 

Each half day will be divided into two roughly equal length segments of about 90 minutes. During each segment the scenario and prepared electronic and print materials, will be supplemented by short presentations and focused exercise debriefing sessions.

This problem-based and skills-oriented program will engage participants from inception to completion.


Learning Outcomes 


For more information, please contact:

Marie-Hélène Villeneuve

[email protected]

613-230-6760 x333  

Veuillez noter que cet atelier sera livré uniquement en anglais.

Sorry, registration for this event is now closed.

Please contact Marie-Hélène Villeneuve at 613-230-6760 x333 or [email protected] for more information.